Southwest Airlines has a Bags Fly Free promotion which seems to be a great deal for consumers who are not being charged for checked baggage like on the other airlines. In fact this is really a great deal for the airline because they are able to cut down the loading time by having bags checked.
This means less people are wasting time trying to stuff bags into the overhead bins when they know that they won’t fit. Faster loading means the planes can take off faster which means better flight times for them. This leads to better ratings and perception of the airline, which encourages people to want to fly with them even more…which leads to increased revenue.
I will not be flying any time soon and I certainly do not think I will be flying on Southwest so I do not see how this will affect me yet. What has your flying experience been lately and how do you think this will play out for Southwest as opposed to other airlines?